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- It may be interesting to know that there is a psychology of entrepreneurship. There are certain characteristics that separate the entrepeneur from the run-of-the-mill businessman. Neuro linguistic programming, or NLP is a technology and an approach that comes from the study of human excellence. It is highly respected by leading employers and is used successfully in many fields, including business, sports, art, health, educational, politics and personal growth. For an opportunity to examine this field more closely try doing a google search for the psychology of entrepeneurship and see what comes up.